@import url('https://fonts.googleapis.com/css2?family=Barlow+Condensed:wght@600;700;800;900&family=DM+Sans:wght@400;500;600;700&display=swap');
:root{--ink:#111;--paper:#faf9f6;--coral:#e6534a;--muted:#a6a6a6;--line:#343434}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:100px}body{margin:0;background:var(--ink);color:var(--paper);font:16px/1.6 'DM Sans',Arial,sans-serif}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}button,a,input,select,textarea{-webkit-tap-highlight-color:transparent}button{cursor:pointer}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid var(--coral);outline-offset:5px}button{color:inherit}img{max-width:100%;display:block}h1,h2,h3,p{margin:0}h1,h2,.display{font-family:'Barlow Condensed',Impact,'Arial Narrow',sans-serif;font-weight:800;line-height:.92;letter-spacing:-.025em}em{font-style:normal;color:var(--coral)}.skip{position:absolute;top:-100px;left:20px;background:var(--coral);padding:10px;z-index:100}.skip:focus{top:10px}.nav{position:sticky;top:0;z-index:20;display:flex;justify-content:space-between;align-items:center;padding:21px 4.5%;background:#111f;border-bottom:1px solid var(--line)}.wordmark{font-size:33px;font-weight:700;letter-spacing:-2px;display:flex;align-items:baseline;line-height:1}.wordmark span{color:var(--coral)}.wordmark i{background:var(--coral);width:7px;height:7px;margin-left:5px;border-radius:50%}.nav nav{display:flex;gap:36px;align-items:center;font-size:14px}.nav a:hover{color:var(--coral)}.nav-cta{border:1px solid #666;padding:10px 20px;border-radius:30px}.nav-cta span{margin-left:25px}.menu{display:none}.hero{padding:50px 4.5% 0;overflow:hidden}.eyebrow,.kicker{font-size:12px;letter-spacing:.13em;font-weight:700;display:flex;align-items:center;gap:12px}.flag{font-size:26px;filter:saturate(.9)}h1{font-size:clamp(90px,11.9vw,182px);margin:32px 0;position:relative;max-width:1350px}.hero-star{font:170px/1 Arial;color:var(--coral);position:absolute;right:7%;bottom:2%;animation:turn 30s linear infinite}.hero-bottom{display:flex;align-items:center;justify-content:space-between;padding-bottom:45px}.hero-bottom p{color:#bbb;font-size:17px}.hero-bottom strong{color:white}.round-link{display:flex;align-items:center;gap:28px}.round-link span{width:60px;height:60px;border-radius:50%;display:grid;place-items:center;background:var(--coral);font-size:30px;color:var(--ink);transition:transform .3s}.round-link:hover span{transform:rotate(45deg)}.hero-note{font-size:12px;letter-spacing:.12em;color:#999}.hero-art{height:500px;position:relative;background:#222;overflow:hidden}.hero-art img{width:100%;height:100%;object-fit:cover}.art-caption{position:absolute;inset:0;padding:35px;display:flex;flex-direction:column;justify-content:space-between;background:linear-gradient(90deg,#0009,transparent 65%)}.art-caption span{font-size:12px;letter-spacing:.16em}.art-caption strong{font:700 65px/.95 'Barlow Condensed',Impact,sans-serif;letter-spacing:-.02em}.ticker{overflow:hidden;background:var(--coral);color:var(--ink);padding:15px 0;margin-top:0;font:700 31px/1.2 'Barlow Condensed',Impact,sans-serif}.ticker>div{white-space:nowrap;width:max-content;animation:marquee 30s linear infinite}footer{padding:38px 4.5%;border-top:1px solid #444;display:flex;align-items:center;justify-content:space-between;font-size:13px;color:#aaa}dialog{background:#171717;color:white;border:1px solid #555;padding:35px;width:min(940px,94vw)}dialog::backdrop{background:#000d}.close-dialog{float:right;background:none;border:0;font-size:25px}.close-dialog:hover{color:var(--coral)}#video-dialog h2{font:600 22px 'DM Sans',Arial;margin-bottom:22px}#video-frame{aspect-ratio:16/9}#video-frame iframe{width:100%;height:100%;border:0}@keyframes turn{to{transform:rotate(360deg)}}@keyframes marquee{to{transform:translateX(-50%)}}
@media(max-width:750px){.nav{padding:18px 5%}.wordmark{font-size:29px}.menu{display:block;background:none;border:0;font-size:14px}.nav nav{display:none;position:absolute;top:72px;left:0;right:0;background:#171717;padding:25px;flex-direction:column;align-items:stretch;gap:22px}.nav nav.open{display:flex}.hero{padding:35px 5% 0}.eyebrow{font-size:12px;letter-spacing:.08em}h1{font-size:clamp(72px,15vw,112px);margin:27px 0}.hero-star{font-size:60px;right:0;bottom:4%}.hero-bottom{flex-wrap:wrap;gap:25px}.hero-bottom p{font-size:15px}.hero-note{display:none}.round-link{font-size:14px;gap:16px}.round-link span{width:45px;height:45px}.hero-art{height:350px}.art-caption{padding:22px}.art-caption strong{font-size:46px}footer{flex-wrap:wrap;gap:25px}footer p{width:50%}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*::before,*::after{animation:none!important;transition:none!important}}
.section{padding:105px 4.5%}.light{background:var(--paper);color:var(--ink)}.coral{color:var(--coral)}.dot{height:8px;width:8px;border-radius:50%;background:var(--coral)}.intro-grid{display:grid;grid-template-columns:1.35fr 1fr;gap:10%;margin-top:42px}h2{font-size:clamp(58px,6.8vw,102px)}.outline{color:transparent;-webkit-text-stroke:1px #aaa}.intro-copy{padding-top:12px;max-width:460px}.intro-copy p{font-size:19px;color:#bbb;margin-bottom:25px}.text-link{display:inline-flex;gap:28px;align-items:center;border-bottom:1px solid;padding:7px 0;font-size:14px}.text-link:hover{color:var(--coral)}.lebanon-line{border-top:1px solid var(--line);margin-top:65px;padding-top:35px;display:flex;align-items:center;gap:24px}.lebanon-flag{font-size:54px}.lebanon-line strong{font-size:19px;line-height:1.25;display:block}.lebanon-line div>span{font-size:13px;color:#aaa;display:block;margin-top:9px}.arabic{margin-left:auto;font-size:28px;color:var(--coral)}.section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:35px;margin-bottom:50px}.section-head .kicker{margin-bottom:28px}.section-head>p,.section-head>div>p{color:#999;font-size:17px;max-width:320px}.light .section-head p{color:#626262}.service-list{border-top:1px solid #bbb}.service-list details{border-bottom:1px solid #bbb}.service-list summary{list-style:none;display:flex;align-items:center;gap:28px;padding:26px 0;cursor:pointer}.service-list summary::-webkit-details-marker{display:none}.service-num{font-size:13px;color:#777}.service-list h3{font-size:clamp(22px,3vw,38px);letter-spacing:-.04em;font-weight:500}.plus{margin-left:auto;font-size:32px;font-weight:400;transition:transform .25s}.service-list details[open] .plus{transform:rotate(45deg);color:var(--coral)}.service-body{padding:0 0 30px 44px;display:flex;align-items:start;gap:8%}.service-body p{max-width:620px;color:#555}.tags{display:flex;gap:7px;flex-wrap:wrap;min-width:240px}.tags span,.pill{font-size:12px;border:1px solid #7777;border-radius:30px;padding:5px 12px;white-space:nowrap}.caption{display:block;font-size:13px;color:#777;margin-top:20px}.reel-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.reel-poster{aspect-ratio:9/14;padding:24px;display:flex;flex-direction:column;justify-content:space-between;overflow:hidden;position:relative;transition:transform .35s}.reel-poster:hover{transform:translateY(-8px)}.reel-poster .pill{align-self:flex-start;border-color:currentColor;font-size:12px;letter-spacing:.08em}.poster-one{background:var(--coral);color:var(--ink)}.poster-two{background:#efeee9;color:var(--ink)}.poster-three{background:#252525;color:white}.reel-type{font:800 clamp(35px,5.2vw,76px)/.94 'Barlow Condensed',Impact,sans-serif;letter-spacing:-.035em}.reel-type i{font-style:normal;display:inline-block;color:transparent;-webkit-text-stroke:1px currentColor}.poster-one .reel-type i{-webkit-text-stroke:1px #111}.poster-two .reel-type i{-webkit-text-stroke:1px #e6534a}.poster-three .reel-type i{-webkit-text-stroke:1px white}.poster-star{font:75px Arial;display:block;color:var(--coral);margin-top:10px}.poster-bottom{display:flex;justify-content:space-between;font-size:12px;border-top:1px solid #8888;padding-top:16px;gap:10px}.section-note{font-size:13px;color:#888;margin-top:22px}.brand-feature{margin:0}.brand-feature>img{width:100%;max-height:740px;object-fit:cover}.brand-feature figcaption{display:flex;align-items:center;justify-content:space-between;margin-top:22px;gap:20px}.brand-feature h3{font-size:24px;font-weight:500;margin-top:7px;letter-spacing:-.04em}.brand-feature .kicker{font-size:12px;color:#777}.design-notes{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:38px;border-top:1px solid #ccc;padding-top:26px}.design-notes p{font-size:14px;color:#666}.design-notes strong{display:block;color:#111;margin-bottom:8px}.case-feature{border:1px solid #444;display:grid;grid-template-columns:1fr 1fr}.case-title{padding:45px;background:#1c1c1c;display:flex;align-items:flex-start;flex-direction:column;gap:25px}.case-title h3{font:700 clamp(40px,4.8vw,70px)/1 'Barlow Condensed',Impact,sans-serif;letter-spacing:-.02em}.case-title p{font-size:14px;color:#999}.case-title .text-link{margin-top:auto}.case-story{padding:40px}.case-story>div{border-bottom:1px solid #444;padding-bottom:22px;margin-bottom:22px}.case-story>div:last-child{margin:0;padding:0;border:0}.case-story span{font-size:12px;letter-spacing:.15em;color:var(--coral);font-weight:700}.case-story p{color:#bbb;margin-top:8px;font-size:15px}.testimonial-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:50px}.testimonial-empty{padding:40px;background:#e9e8e3;position:relative}.quote-mark{font:110px/.8 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h2>i{position:absolute;right:0;top:0;font:normal 130px/1 'DM Sans',Arial}.contact-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:12%;padding-top:55px}.contact-grid h3{font-size:27px;letter-spacing:-.04em;line-height:1.2}.contact-grid>div>p{margin:20px 0;color:#222;max-width:350px}.contact-brand{display:flex;gap:16px;margin-top:40px;align-items:center}.contact-brand>span{font-size:35px}.contact-brand p{font-size:13px;line-height:1.5}.form-row{display:grid;grid-template-columns:1fr 1fr;gap:24px}form label{display:block;font-size:13px;font-weight:600;margin-bottom:23px}input,select,textarea{display:block;width:100%;border:0;border-bottom:1px solid #1118;border-radius:0;color:#111;background:transparent;padding:12px 0;resize:vertical;font-size:15px}input::placeholder,textarea::placeholder{color:#1119}select option{background:var(--paper)}.form-note{font-size:12px;margin-bottom:20px}.submit{display:flex;justify-content:space-between;align-items:center;width:100%;border:0;border-radius:0;background:#111;color:white;padding:18px 22px}.submit span{font-size:24px}.submit:hover{background:#292929}.contact :focus-visible{outline-color:#111}.video-card{position:relative;background:#242424;padding:0;border:0;text-align:left;width:100%;overflow:hidden;min-height:250px}.video-card img{width:100%;height:100%;object-fit:cover;position:absolute;inset:0;transition:transform .45s}.video-card:hover img{transform:scale(1.035)}.video-overlay{position:relative;z-index:1;padding:25px;min-height:380px;display:flex;flex-direction:column;justify-content:space-between;color:white;background:linear-gradient(0deg,#000c,transparent)}.play{border:1px solid #fff9;border-radius:50%;width:55px;height:55px;display:grid;place-items:center}.video-overlay h3{font-size:23px}.video-overlay p{font-size:13px;color:#ddd}.video-card.reel-video{aspect-ratio:9/14}.reel-video .video-overlay{height:100%}.reveal{opacity:0;transform:translateY(24px);transition:opacity .7s,transform .7s}.reveal.visible{opacity:1;transform:none}.brand-logo{width:158px;height:40px;object-fit:contain}.nav .wordmark{height:40px}#form-status{font-size:14px;margin-top:12px}
@media(max-width:950px){.section{padding:75px 5%}.intro-grid{gap:6%}.section-head{align-items:flex-start}.service-body{flex-direction:column;gap:20px}.reel-poster{padding:18px}.poster-bottom{flex-direction:column;gap:3px}.case-title,.case-story{padding:28px}.contact-grid{gap:7%}.process-grid{grid-template-columns:repeat(2,1fr)}.contact-heading h2>i{font-size:90px}}
@media(max-width:650px){.section{padding:62px 5%}h2{font-size:58px}.intro-grid{grid-template-columns:1fr;gap:30px}.intro-copy p{font-size:17px}.section-head{flex-direction:column;gap:25px;margin-bottom:30px}.section-head .kicker{margin-bottom:20px}.section-head p{font-size:16px}.lebanon-line{flex-wrap:wrap;margin-top:40px;gap:16px}.lebanon-flag{font-size:42px}.arabic{margin-left:0;font-size:25px;width:100%;padding-left:58px}.service-list summary{gap:14px;padding:23px 0}.service-list h3{font-size:23px}.service-body{padding-left:29px}.reel-grid{grid-template-columns:1fr;gap:20px}.reel-poster{aspect-ratio:auto;min-height:460px;padding:28px}.reel-type{font-size:68px}.poster-bottom{flex-direction:row}.brand-feature figcaption{align-items:flex-start;flex-direction:column}.brand-feature h3{font-size:21px}.design-notes{grid-template-columns:1fr;gap:20px}.case-feature,.testimonial-grid,.contact-grid{grid-template-columns:1fr}.case-title h3{font-size:55px}.testimonial-grid{gap:25px}.testimonial-empty{padding:28px}.testimonial-aside{padding:15px 0}.testimonial-aside .display{font-size:58px}.process-grid{gap:26px 22px}.process-grid h3{font-size:19px}.contact-heading h2{font-size:clamp(63px,14vw,95px)}.contact-heading h2>i{font-size:60px;top:-10px}.contact-grid{gap:35px;padding-top:35px}.form-row{grid-template-columns:1fr;gap:0}.contact-brand{margin-top:20px}.contact-heading{padding-bottom:35px}.kicker{font-size:12px}.reveal{transform:translateY(12px)}}
.logo-window{display:block;position:relative;overflow:hidden;width:166px;height:42px;mix-blend-mode:lighten}.logo-window img{position:absolute;max-width:none;width:218px;height:auto;left:-26px;top:-56px}.wordmark{letter-spacing:normal}.wordmark .logo-window{color:inherit}.whatsapp{position:fixed;right:24px;bottom:24px;z-index:30;width:54px;height:54px;display:grid;place-items:center;border-radius:50%;background:#25d366;color:#fff;box-shadow:0 5px 22px #0004;transition:transform .2s,box-shadow .2s}.whatsapp svg{width:33px;height:33px}.whatsapp:hover{transform:translateY(-3px);box-shadow:0 8px 26px #0006}footer{padding-right:105px}.hero-art{isolation:isolate}.hero-art img{transition:transform 1s}.hero-art:hover img{transform:scale(1.025)}.brand-feature{overflow:hidden}.brand-feature>img{transition:filter .5s}.brand-feature:hover>img{filter:contrast(1.025)}@media(max-width:650px){.whatsapp{width:50px;height:50px;right:16px;bottom:max(16px,env(safe-area-inset-bottom))}.logo-window{width:145px;height:38px}.logo-window img{width:194px;left:-23px;top:-50px}footer{padding-right:80px}.hero-star{right:0;font-size:48px}}

/* Real MDigital work: image collections and native Vimeo players. */
#reel-grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:28px}.embedded-reel{min-width:0;background:#202020;border:1px solid #393939}.embedded-reel iframe{display:block;width:100%;aspect-ratio:9/16;border:0;background:#0b0b0b}.reel-caption{display:flex;align-items:center;justify-content:space-between;gap:14px;padding:17px 18px}.reel-caption h3{font-size:16px;font-weight:500}.reel-caption a{font-size:12px;color:#ccc}.reel-caption a:hover{color:var(--coral)}.packaging-grid{display:grid;grid-template-columns:1fr 1fr;gap:30px}.packaging-grid .brand-feature{margin-bottom:0!important}.packaging-grid .art-trigger img{width:100%;height:auto;aspect-ratio:580/780;object-fit:contain;background:#e8e8e8}.packaging-grid figcaption{align-items:flex-start;flex-direction:column;gap:10px}.packaging-grid h3{font-size:23px}.social-work{border-top:1px solid #d5d5d5}.portfolio-filters{display:flex;flex-wrap:wrap;gap:10px;margin-bottom:35px}.portfolio-filter{background:transparent;border:1px solid #bcbcb8;border-radius:25px;padding:9px 16px;color:#333;font-size:14px}.portfolio-filter[aria-pressed=true]{background:#171717;color:white;border-color:#171717}.social-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:42px 24px}.social-project{margin:0;min-width:0}.art-trigger{display:block;border:0;padding:0;background:#eeedeb;width:100%;position:relative;overflow:hidden;cursor:zoom-in}.social-project img{width:100%;aspect-ratio:4/5;object-fit:contain;background:#dededb;transition:transform .35s}.social-project .art-trigger:hover img{transform:scale(1.015)}.view-design{position:absolute;bottom:12px;right:12px;background:#171717eb;color:white;padding:7px 13px;border-radius:20px;font-size:12px}.social-project figcaption{margin-top:15px}.social-project h3{font-size:19px;font-weight:500;letter-spacing:-.025em}.social-project figcaption>span{font-size:13px;color:#777}.footer-socials{display:flex;gap:12px}.footer-socials a{display:grid;place-items:center;border:1px solid #555;border-radius:50%;width:42px;height:42px;color:white;transition:color .2s,border-color .2s}.footer-socials a:hover{color:var(--coral);border-color:var(--coral)}.footer-socials svg{width:21px;height:21px}footer{gap:22px;flex-wrap:wrap}#art-dialog{max-width:1000px;width:95vw;max-height:95vh;overflow:auto;padding:22px;background:#151515;color:white}#art-title{font:500 20px/1.3 'DM Sans',Arial;margin:0 42px 18px 0}#art-full{display:block;max-height:72vh;max-width:100%;width:auto;height:auto;object-fit:contain;margin:auto}.art-close{position:absolute;top:15px;right:15px;background:none;border:0;color:white;font-size:24px;padding:7px}.art-navigation{display:flex;align-items:center;justify-content:space-between;gap:15px;margin-top:18px}.art-navigation button{background:none;border:1px solid #666;color:white;padding:9px 16px;font-size:14px}.art-navigation span{font-size:13px;color:#aaa}@media(max-width:900px){.social-grid{grid-template-columns:repeat(2,minmax(0,1fr))}#reel-grid{grid-template-columns:repeat(2,minmax(0,1fr))}}@media(max-width:600px){.packaging-grid,.social-grid,#reel-grid{grid-template-columns:1fr}.portfolio-filters{gap:8px}.portfolio-filter{font-size:13px;padding:8px 12px}.social-project img{aspect-ratio:auto;max-height:580px;object-fit:contain}.embedded-reel iframe{max-height:75vh}.reel-caption{padding:15px}.art-navigation button{font-size:12px;padding:9px}.social-grid{gap:32px}.packaging-grid{gap:35px}}